National Charity Family Lives responds to Evening Standard: ‘Families have less to spend than they did seven years ago’ article

Jeremy Todd, Family Lives Chief Executive says: 

“Families that we are in contact with are telling us stories of real economic and psychological hardship.  Family finances and priorities are changing and as a society we must listen and adapt to meet these needs.  To misquote Harold Macmillan’s infamous remark, it’s clear that parents have “never had it so tough” as they do today.  The scale and intensity of the challenges of family life in Britain today are growing.   The rise of the “perpetual parent” and the growing “sandwich generation” are just two of the groups that have growing support needs.   Now is clearly a time for the Government to invest in effective family support.  The government acknowledges that the quality of parenting is the single-most important determinant of the life chances of a child, and that the strength and stability of adult relationships in the family are vital to the well-being of children.  These welcome good intentions must be matched with policy measures and investment to ensure that families receive the right support in the right way at the right time.   With a recent Family Lives report stating the single biggest parental worry is making ends meet, and the conflict and stress that this causes, adequate investment needs to be made, not just despite of the cuts, but because of them.”